Success is the result of multiple factors.

It is perhaps illuminating to consider the ferociously competitive market that HARIBO has been successfully serving since 1922: the food industry, in particular the candy segment. There are profits to be had, but competition is international and growing, and the price of raw materials is on the rise. As a result, success is not just a matter of product innovation, but also process flexibility and cost efficiency, not least in intralogistics.

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